Chuck Wheelock

Old Greenwich, CT, Kitchen Industry Leader

Chuck Wheelock, a kitchen design guru.

Chuck Wheelock has been a kitchen industry visionary for 26 years, his experience in design, project management, sales and marketing direction gained while creating meaningful design discussions for high-caliber companies Wood-Mode, Poggenpohl, Smallbone, Christopher Peacock and Johnny Grey Studios. The trajectory through these preeminent firms led him to the founding of his own design studio, Wheelock Maidique, with fellow Connecticut resident Mark Maidique.

It’s immediately clear that there’s an intelligence and charm resting below his calm demeanor, the temperament likely a natural result of his ancestry—his father was an organic chemist, inventor, world traveler and humorist; and his mother is a member of the Delaware tribe, as well as an infamous storyteller in the western tradition. Wheelock attended Dartmouth College, and went on to receive his BA in Environmental Design from the University of Colorado. He has architectural design experience in the U.S. and in the Middle East, the projects spanning from corporate and educational to residential.

His career in the kitchen arena began in Narragansett, Rhode Island, when his cousin Norman Fay drew him into an opportunity to represent Wood-Mode and Poggenpohl. In 1989, he walked into the New York City showroom of the British company Smallbone with drawings and no interview appointment. It’s no surprise to us that he was hired as a designer. Nor is it startling that he made quick work of becoming a sales-volume leader. In 1992, he turned his attention to launching a company that has become an arbiter of taste when it comes to framed construction and hand-painted cabinetry, Christopher Peacock Kitchens.

Wheelock met his next collaborator, Johnny Grey, in the Madison Avenue offices of Metropolitan Home magazine in 1998, and was tapped to commence the British designer’s U.S. operations. Grey introduced the pioneering idea of the Unfitted Kitchen, a more sociable design with freestanding furniture. The duo’s work culminated with the unveiling of a buzz-worthy kitchen for Showtime Show House, an exhibition staged by the cable network beginning in 2008. Theirs was a modernist masterpiece inspired by the television series Dexter and its main protagonist. This blog post by one of our Blogger’s Choice alum, Ann Porter, illustrates the organic beauty of the space and opens with a playful image of Grey with a meat cleaver!

After a chance meeting at a mutual friend’s residential project in 2006, he founded Wheelock Maidique, LLC, with architect Mark Maidique. The pair opened up shop at the proverbial dining room table; segued to a design office in a local bike shop; and then debuted a new showroom in the village of Old Greenwich, Connecticut, which serves as a sumptuously designed, happening spot for architectural events, design explorations and cultural gatherings in the quaint town. We at Global Lighting welcome Chuck into our tastemaker family and would just like to say we were blown away by his review of the Belt, an outdoor monolith designed by the architectural firm AIA Salazar-Navarro for B.lux.

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