Seeing this audacious new video from our Italian collaborators at Karman, you might think the lighting manufacturer has the blues but don’t read too much into the music! The uber-creative minds behind this brand, which never disappoint when it comes to showcasing their newest products, are having a blast presenting their 2017 introductions. Dubbing their new book “Need of Light,” you’ll see how corporeal their craving for illumination is given the “throne” upon which the video’s characters pose!
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If you happened into their booth at Salone del Mobile in Milan this past weekend, I’m sure you saw how fabulously they illuminated Euroluce’s Hall 11/Stand E41 E45. Their spot is always one of the most creative, alive and festive during the tradeshow. We’d like to salute Karman for their branding brilliance and say how much we enjoy the heart they put into their marketing.
One of the most remarkable things they achieve is using such raw beauty as backdrops. They are surrounded by it in their home-base of Fossombrone, Italy, but it would be easy for a company with their level of manufacturing modernity to ignore the history in favor of flashy new territory. The fact that they use it so effectively—as is evidenced by the video’s cranking music and their contemporary lighting juxtaposed against the building’s ancient charm—is a feat to be admired.
If you asked us, we’d be quite content to spend time surrounded by such historical beauty while hanging out with such talented design visionaries. To learn more about this avant-garde brand, check out their “StoryBox” blog and their Instagram feed. While you’re there, we’d be thrilled if you’d follow us, as well!
Global Lighting is a New York-based source for aesthetically superior artisanal and architectural light fixtures for residential, hospitality, retail, commercial, and healthcare environments, as well as landscape applications. Global Lighting practices curatorial rigor when sourcing luxury lighting from Europe and technological innovation by bringing each fixture distributed in North America into UL compliance. We offer nothing less than Love at First Light.