June 5, 2012

Cliff Notes: What the Heck is Co.Design?

Apple, of course

Name that fruit/logo/idea/creed

In his op-ed article “Why Should Anyone Care About Design? And What the Heck is Co.Design?Cliff Kuang, Editor of Co.Design, maintains, “…design is innovation you can hold.” He quotes Walter Isaacson’s biography of Steve Jobs, stating, “Design was not just about what a product looked like on the surface. It had to reflect the product’s essence.”

That’s the depth of intention we seek when we look for new collections here at Global Lighting and we think Co.Design, a Fast Company online publication, is worth more than a passing glance. Trust us on this!


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